The Flint Cultural Center is dedicated to creating an accessible education to the arts for low-income and underserved communities. In collaboration with Christian Robinson, a children's book author, we co-creatively establish a voice for Flint with the kids of Flint that is playful, invigorating, and curious in nature. FLICC’s mission is to illuminate the young and talented voices within their community and establish FLICC as a distinct destination for creativity and cultural experiences in Michigan.
The brand language originated from experimentation with construction paper cutouts. The shapes resonated with the youth for it's playful and friendly graphic language.
These posters are made through the digital mural designer on the website, allowing students to take control of the brand and make it their own. These murals will be uploaded on the FLICC homepage and submitted for FLICC to print out and showcase through the downtown area.
The digital mural on the landing page allows the youth to own their creative expression. By using the toolbar, kids can draw, experiment, and play with the brand shapes and submit the drawing to be created into posters for FLICC.
FLICC highlights their creative youth and shares their stories to audiences globally on their social media. This also allows for an accessible way to discover FLICC’s community for people who might not have access to a computer.
The digital mural on the landing page allows the youth to own their creative expression. By using the toolbar, kids can draw, experiment, and play with the brand shapes and submit the drawing to be created into posters for FLICC.
FLICC highlights their creative youth and shares their stories to audiences globally on their social media. This also allows for an accessible way to discover FLICC’s community for people who might not have access to a computer.
The FLICC Kit is given to students on the first day of school. This includes school supplies such as notebooks, pencil cases, drawing supplies, scissors, rulers, gluesticks, and erasers.
This series illustrates the youth creating their own cutouts as a part of the brand identity. FLICC nametags are given out additionally with the FLICC Kit.
The FLICC “Create Your Sound” Installation invites visitors to create their own musical piece through play. People can step on the building blocks to elicit a sound, and can be saved and submitted it to FLICC. The goal is to allow people to engage with their senses through sound, visuals, and movement.
The FLICC “Create Your Sound” Installation invites visitors to create their own musical piece through play. People can step on the building blocks to elicit a sound, and can be submitted it to FLICC. The goal is to allow people to engage with their senses through sound, visuals, and movement.
